Nearly 66% of SMEs Advertise in the Yellow Pages in the US?
Posted by Sebastien on the 2007/12/26 at 09:46
in AT&T, Canada, Directories, Yellow Pages Group - 1 Comment »
According to this eMarketer article, “Nearly two-thirds of small businesses surveyed by Western Wats in an AT&T-commissioned study said they advertised in a printed yellow pages directory.“
I might be wrong as I’m not as familiar with the US market, but that number seems high based on my Canadian directory business experience. Up here, Yellow Pages Group has 395,000 customers (2006 annual report) which gives them, depending on who you talk to, between 20% and 4