Kelsey ILM 2006 Conference: Google’s Plans for SMEs (Microsites, Real Time Local Inventory, Mobile)
Posted by Sebastien on the 2006/11/30 at 10:56
in Google, Local - No Comments »
Read on Peter Krasilovsky’s blog, a summary of Dan Rubinstein’s (Head of Small Business product initiatives at Google) presentation he gave at the Kelsey ILM 2006 conference in Philadelphia.
Highlights:
- “Google is going to meet SMEs halfway to get them to actively market themselves on the Internet.”
- They’re launching microsite solutions to help SMEs that don’t have a website but want to advertise on Google (only available to AdWords advertisers)
- They’re building a Website Optimizer tool that will help SMEs take the guesswork out of landing page testing (also only available to AdWords advertisers)
- They are also